a market is an aggregate of people who, as individuals or organizations, have needs for products in a product class and who have the ability, willingness and authority to purchase such products.
a market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.
a market segmentation is the process of classifying a market into distinct subsets that behave in similar ways or have similar needs.
Generally segmentation is conducted using demographic, geographic or behavioral data.
In this occasion the product that will be analyzed is FUGU BISCUITS.
FUGU is one of the first puff crackers biscuits in Indonesia. This is the latest innovation from OT's Biscuits. The target market of FUGUBISCUITS are Kids. it is reflected by their various packaging.Generrally students select snack or biscuits based on its shape and taste.
Most of student also influenced by advertising and product packaging. they buy the product in nearby kiosk, no need to go to elite place.
1 komentar:
One,
Thanks. Short and to the point writing :-)
Now you can continue to the next topic.
Regards,
Sugeng
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