Constumer Segmentation & Behaviour

a market is an aggregate of people who, as individuals or organizations, have needs for products in a product class and who have the ability, willingness and authority to purchase such products.

a market segment is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.

a market segmentation is the process of classifying a market into distinct subsets that behave in similar ways or have similar needs.

Generally segmentation is conducted using demographic, geographic or behavioral data.
In this occasion the product that will be analyzed is FUGU BISCUITS.

FUGU is one of the first puff crackers biscuits in Indonesia. This is the latest innovation from OT's Biscuits. The target market of FUGUBISCUITS are Kids. it is reflected by their various packaging.


Generrally students select snack or biscuits based on its shape and taste.
Most of student also influenced by advertising and product packaging. they buy the product in nearby kiosk, no need to go to elite place.

OT's PRODUCTS

OT Started in 1948, when the pulblic opinion of traditional health drinks was beginning to improvel.
OT's factory was built in Semarang, to be followed two years later by another facility in Jakarta.

Today, OT has diversified itself into several different industry sectors such as personal care, health drink, biscuits, dairy, snack & Nut. This company which started modestly as a producer of various types of consumer goods.

Their products have enjoyed a special place in the heart of their consumers. Just mention their popular brands such as FORMULA, TANGO, OOPS, VITACHARM, KIRANTTI, and you'll know what I mean. These brands have become everyday house hold names. Their portfolio of products ranges from toothpaste and tooth brush to health food and drinks. The product are already part of the daily activities of the Indonesian people.

Based on OT's informations about their product, I think OT is a big producer of various types of consumer goods which understand to consumer's want. OT have a lot of products such as;
1. Delicacies
a. Tango
b. Mio
2. Biscuits
a. Oops
b. Fugu
3. Snack n' Nut
a. Kayaking
4. Candy
a. Canon ball Chocolate
b. Formula Bonfree
c. Kurang Asem
d. Capilano's
e. Tango
f. Station Rasa
g. Blaster
5. Fermented Milk Products
a. Vitacharm
6. Herbal Drinks a. Kiranti (Pegal Linu, Sehat Wanita)
7. Tooth Paste
a. Formula
8. Tooth Brush
a. Formula Flip
b. Formula +Plus
c. Formula Double Action
d. Formula Diamond.

Their products have enjoyed a special place in the hearth of their customers.
Look at Tango Wafer. This is the most favorite snack for everyone because of its delicious and crispness. It is proved by Tango Awarded for the 6th time with ICSA in wafer category as costumer's trust and satisfaction in quality and the delicious.
Now, Tango Wafer can defeat their competitor like Khong Guan Wafer.

So, what do you think about OT??

I read PT. PERTAMINA's profile yesterday. PT. PERTAMINA (Persero) is a National Oil Company. One of their objective is to contribute toward improvement of economic conditions for the welfare and prosperity of the people. In order to achieve that aims and purposes, the public company have some activities such as, oil and gas exploitation and the processed product and derivatives thereof.
The Pertamina downstream products consist of Fuel (BBM), Non-Fuel (Non BBM), Gas, Petrochemical and lubricant.

as a National Oil Company, PT. PERTAMINA (Persero) has some responsibilities for social life likes Health, education, and environment .

Seeing the profile of PT. PERTAMINA (Persero), I think this company really a big National Oil Company that cares for social life. It is reflected on their responsibilities for social life like, health, education and environment. Their health program such as, Integrated Health Services, Social Health Program and Blood Donation. For education, they have Pertamina's Scholarship, School Renovation and equipment Donation. Then, for the Economic Social they have Partnership Program for Small and Medium Enterprises.

By the way, what do you think about it????